Andrew M. Fox, creator and owner of Life's A Beach Family Photography, has been building to this moment in time over a lifetime's span since his first paying design job when he was 5, over 43 years ago. Mr. Fox attended Pratt Institute in Brooklyn N.Y. from 1977 - 1982 acquiring his bachelors degree in fine arts. He picked up his first camera in 1986 to supplement a budding career as a "waiter". He apprenticed and opened his first studio in 1988 in Manhattan, NYC in the heart of the photo district without a penny in his pocket but a commitment to succeed. Slowly he was engaging modeling agencies to send him the new models to be tested. Agencies such as Ford Kid's, Elite, IMG and others started to send their ingenues on a regular basis. He wasn't even published but he was earning his "chops" as a professional artist and business man. As well, Mr. Fox spent several years as a wedding photographer's assistant and finally a lead photographer for several top NYC studios.

In 2002, the idea came to him to serve the beach rental community as an exclusive speciality. Then in spring of 2003 he started marketing and planning for his first summer. Through persistence and extreme commitment to success principles he created the company now know as Life's A Beach Family Photography Inc. The premier Phic enterprise today. Using all that technology has to offer he has reinvented the wheel by the way family photography will be done for years to come. Now going into their 5th full year of operation, Life's A Beach Family Photography Inc. is adding more product, speeding up the process in which you receive your product while most importantly striving to improve the image itself by providing an ongoing commitment to creativity so when you look at your images for years to come you will be proud to show them off while bringing back fond memories of years gone by.